Mission, Vision y Values
Surrender
tastes good
Mission
To offer the best to you, to society, and to our environment, while preserving our recipes with over 50 years of tradition.
To uphold and pass on our baked snack production model—safe, sustainable, and responsible—that contributes to society by offering healthy food with the highest quality and continuous innovation, accessible to everyone and tailored to all needs.
Vision
Doing things right is the way to offer the best baked snacks on the market.
To be leaders in the baked snack sector, both nationally and internationally, while maintaining high standards of quality, innovation, sustainability, and accessibility.
Values
Our commitment is to continue representing the moments that make life good.
We are constantly seeking new ways to improve and adapt to an ever-changing world, fostering a collaborative environment where every voice is heard and every contribution is valued. We are committed to sustainability, striving to minimize our environmental impact and make a positive contribution to society. These values not only define who we are, but also inspire us to achieve excellence in everything we do.
Teamwork
Empathy
Innovation
Commitment
Sustainability
