History
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The seed – 1969
Thanks, Grandpa
It all began in a small local bakery, where after learning from his grandfather the secrets of making the best homemade donuts, Enrique Velarte founded Productos Velarte and our story officially began.
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Growth – 1999
The perfect place to grow
It was a key year for the company, which began with the move to our new factory in Catarroja. This allowed us to increase our production capacity and introduce our eagerness to do things the right way and to continue growing.
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Consolidation – Starting in 2000
Reaching our dream
We started off the new millennium by updating our logo and carrying out a technological revolution that would allow us to transform all our processes. From here, we consolidated ourselves and began to see how changes, new launches and success occur.
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Velarte Technological Revolution
We jumped into the wave of technological developments , investing around 600,000 euros to renovate all systems and thus achieve unprecedented productive improvements in the company.
Velartes change its appearance
We piloted a restyling of our brand image and packaging of all our products. Product quality has to be communicated from the pack that consumer will get.
Top quality standards
That year we get the Certificate ISO 9001/2000 , according with the launch of which later will become one of our most famous products: Artesanas Velarte
Doubling efforts
The growing demand for Artesanas Velarte impulse us to launch a new and modern production line with which doubled over the production capacity of the company
International Recognitions
In 2008 we get the IFS and BRC certificates, high standard international recognitions that guarantee our food security systems.
We update the logo with our pet “Farineti”
We gave the logo a new look and personified it with the pet “Farineti. A sack of flour that represented the main material of our products
Crossing Borders
These years represent the consolidation of export at Europe in Velarte; Germany, Italy, Portugal or France among other countries outside Europe.
Prize for Research and Technological Development in the Agrifood field
We received the prize for “Research and technological development in the agri-food field” granted by the Ministry of Agriculture, Fisheries and Food of the Valencian Community.
Best baked snack product award
Our range of mini snacks: the Iberian flavor bo.kditos are awarded as the best baked snack product.
Innovative SME Seal
The Ministry of Economy and Competitiveness grants us the innovative SME seal.
Launch of SNACKIUM
The most premium range goes on the market for the most exquisite palates. A family of seven flavors made with gourmet ingredients: Quinoa, Chia and nuts, Ibiza salt and pepper, Pipas, Veggie and Algae.
Snackium, product of the year.
The Snackium range is named, product of the year. The only national competition in which consumers choose the most innovative products of the year in large consumption.
Launch of Velarte NATUR family
Mini spelled sticks with seeds complying with the regulations established by the NAOS Strategy, and Bio, developing a 100% Organic product.
We obtain the Halal certificate
We obtain the Halal certificate. Allow the Muslim community to consume our products.
Ecommerce launch.
Despite being a year of uncertainty, we embarked on the project of launching an online store with the aim of Strengthening and consolidating closeness with the consumer and facilitating the purchase of our products in strategic areas for the brand.
Accesit Training and Employment 2020
We are awarded the Accesit Training and Employment 2020 award in the SME contest of the year 2020.
We launched our brand repositioning.
Since 1969 baking and making oven snacks that taste good, crossing borders and reaching more than eight countries.
